Join us for the November chapter meeting:

Tuesday, November 14
12:30 pm Central

The cannabis scene is rapidly evolving! Learn about this growing business sector’s unique considerations and opportunities from one of the industry’s leading consultants.

Presented by Mitch Meyers, Partner of BeLeaf Company

Backed by an impressive resume of achievements in the marketing field, Mitch Meyers brings a fresh perspective to the cannabis and hemp industry. After spending several years in the accounting and audit field, Mitch realized that marketing and product development were her true calling. She was hired to introduce Bud Light for Anheuser-Busch, which is now one of the leading selling beers in the world. AB subsequently put Mitch in charge of leading their new products group for six years. She was named AdWeek’s Advertising Woman of the Year in 1996.

After leaving AB, she and her partners formed a marketing and brand development agency, The Zipatoni Company, that worked with many Fortune 100 companies to deliver strategic insights and business development programs. They built the agency to 350 employees, offices in five states, and $42 MM in revenue annually. Zipatoni was acquired by IPG, the Interpublic Group, in 2003.

Since that time, Mitch has entered the cannabis industry, receiving a dispensary license in the highly competitive Illinois medical market in 2014. The following year, she received a cultivation, production, and dispensing license in Missouri for CBD to treat Epilepsy. In 2019, she and her partners received 10 licenses in the Missouri medical cannabis market. Mitch continues to consult with companies around the U.S. regarding the cannabis business.

Mitch’s seasoned marketing expertise, coupled with her passion for the plant, products, and the ultimate patients, makes her one of the leading faces of the cannabis industry.